YouTube Shorts vs. TikTok: Which One Is Better for Short Videos (2023)

Shanoon Cox

Jun 17, 2022• Proven solutions

(Video) TikTok vs. Instagram Reels vs. YouTube Shorts: Who Will Win the Short-Video Race? | WSJ

YouTube Shorts is the latest feature designed to mimic TikTok's creation, but can it go hand in hand with one of the biggest social media apps? Let's discuss this scenario in detail in this article!

YouTube Shorts vs. TikTok: Which One Is Better for Short Videos (2)

YouTube's TikTok competitor, YouTube Shorts, is now rocking globally. Seeing the success of Instagram Reels and TikTok, it seems like YouTube didn't want to lag behind the game. So in September last year, it decided to step into short-form content via YouTube Shorts, a social platform for quick 60-second videos hosted on the YouTube app.

According to the Shorts product lead Todd Sherman, the social media giant aims to unleash new grounds for creativity.

On the other hand, TikTok is a short-form, video-sharing app that assists users to share and make 15-second to 60-seconds videos on any topic.

TikTok contains a separate app for the Chinese market, Douyin, with 300 million-plus active monthly users. The new app's logo is a merger of the Duyin and Musical.ly logos.

And, we're going to discuss the comparison of both these giants, i.e.,YouTubeShorts vs. TikTok, in terms of which app is better for making short videos.

Part 1: Is YouTube Shorts the New TikTok?

In general, we can't say that YouTube Shorts is the new TikTok because YouTube Shorts is YouTube's expansion and have its own identity than TikTok.

(Video) How YouTube Shorts Became TikTok’s Biggest Rival | Tech News Briefing Podcast | WSJ

YouTube Shorts is playing hand in hand with TikTok as the short-form video platform, but the Shorts integration with the broader ecosystem of YouTube is its key selling point according to Google's service.

Ironically, while YouTube is laying ways to emulate TikTok’s format, TikTok is experimenting with formats that are closer to YouTube’s traditional focus. This is why TikTok has tripled its maximum video length to three minutes for everyone and has been developing apps slowly on TV platforms like Fire TV and Android TV.

At a glance, YouTube Shorts looks pretty similar to TikTok. However, there are certain TikTok features that even the Shorts product manager Todd Sherman disagrees with is that of the YouTube Shorts. Sherman said the way TikTok works is quite an industry-wide standard than the point of view of any single app.

Even though YouTube is quite late to the short-form content game, it has a strong brand of YouTube behind it.

Thus, saying that "YouTube Shorts is the new TikTok" doesn’t even qualify in terms of the $100 million fund sanctioned for the creators of YouTube Shorts.

Part 2: YouTube Shorts vs. TikTok: What Are the Similarities and Differences?

In this section, we’ve defined the analysis of YouTube Shorts vs. TikTok in the form of both a comparison table and specific points of similarities and differences.

Basis of Comparison

YouTube Shorts

TikTok

Video Length/Duration

Up to 60 seconds

Up to 3 minutes

Aspect Ratio

9:16

9:16

Video Captions/Description

You can find the video title in the exact location as the TikTok caption, but the description is visible only after users click on the three dots.

Video captions are located at the bottom left.

Placement of Analytics

YouTube Studio

TikTok app itself

Dislike Button

Yes

No

Section 1. The Similarities Between YouTube Shorts and TikTok

  • Both these platforms are for short-form video content.
  • The TikTok and YouTube Shorts both assist creators in adding music from their audio libraries, and users can view all videos beneath the audio library.
  • Both offer analytics, including video views, likes, comments, watch time, shares, impressions, and reach. You can view these analytics on a desktop or mobile device for both platforms.
  • The Shorts and TikTok feed provide a full-screen immersive experience with the engagement menu shown on the right-hand panel.
  • Their feeds scroll in the same manner. Plus, there is an endless number of videos lined up for users to discover and watch. Yet, there's no auto-scroll on either, and users must scroll manually for the following video to come up.
  • Both provide tools that assist creators in earning money from their content creation.
  • Users can subscribe or follow creators directly from their videos in both feeds.
  • Both offer creators the ability to alter their video content's speed and help them to set timers with the filming process.
  • YouTube Shorts TikTok give creators the ability to upload video content they've previously filmed.
  • You can add closed captions and overlaying text to both of these platforms.
  • They both assist creators in setting a video for the public, so anyone can view it or set it to private.

Section 2. The Differences Between YouTube Shorts and TikTok

  • The monetization features of both these platforms are entirely different. Shorts offer their 'Shorts fund,' whereas TikTok provides Shoutouts and Digital Gifts.
  • Shorts can only be 60-seconds long, whereas TikTok's can be as long as three minutes (it could soon be stretched to five minutes duration as per their recent test).
  • TikTok allows users to add video captions that are present in the bottom left area of TikTok. At the same time, users can add a video title in Shorts which is present in the exact location as a TikTok caption. And, a video description that is only viewable when users click the three dots above the link button and click 'Description' can be in YouTube Shorts.
  • YouTube has a large music library which gives users an abundance of undiscovered and popular songs to select from, possibly more than the TikTok offerings list.
  • TikTok has a vast library of filters, including greenscreen and AR effects, whereas Shorts only provides filters that edit the video's tone, temperature, brightness, etc.
  • Shorts' 'private' video option allows creators to choose or see who watches your video. On the other hand, TikTok's 'private' video option only allows the creator to view the video.
  • You can view the TikTok analytics directly in the TikTok app. On the other hand, YouTube Shorts analytics can be visible in YouTube Studio.

Features TikTok has, but YouTube Shorts does not…

  • A stitch and duet feature, where users can add other creators' videos to their accounts.
  • A Q&A feature to leave questions for creators to answer with a video. Creators can also reply to their comments.
  • A discovery tab that assists users in viewing trending sounds, effects, and hashtags.

Features YouTube Shorts has, but TikTok does not…

  • A scheduling tool that assists creators in scheduling the timing of their Shorts going live.
  • The option to select whether their videos are for kids or not. Or if they'd like to restrict their videos to viewers under 18.
  • You can edit even after publishing.
  • The option to "unlist" your Shorts, which means anyone can view it with a link to that video.

Part 3: YouTube Shorts vs. TikTok: Which One Is Better for Short Video Promotion

One of the differences that may determine the success of YouTube Shorts is that it is not a traditional social media app. While TikTok entices users to create, watch, and even share videos with friends within the app, the YouTube Shorts format is pretty different from TikTok.

Since YouTube doesn't have this simple method of direct messaging and isn't wholly dependent on creating, sharing, and watching Shorts, it looks that it may have a hard time keeping up with TikTok's success.

(Video) The Professor 😂🔥 #shorts

Another drawback of YouTube Shorts in comparingYouTube Shorts vs.TikTokis that Shorts isn't available through a dedicated app like TikTok. Thus, even though it keeps up the promise of creating, watching, and sharing both long and short-form content, it may turn away those who prefer focused access to quick content. Regardless, with YouTube Shorts now starting to become available to more users, the battle in the viral video market with TikTok is sure to heat up.

Before giving you our opinion on which is the better platform for short video promotion, go through the following conversation first.

Ramona Pringle is an associate professor and a tech expert at Toronto's Ryerson University. She said in an interview that because YouTube already has figured out video content, the transformation to add short-form video will be natural.

She also mentioned that YouTube Shorts is the platform best placed with the competition from TikTok than all other platforms. However, YouTube doesn't need to be TikTok as it has its strategies and broad audience base.

Like Pringle, Matt Navarra, a social media consultant based in the U.K., said in an interview that Shorts is a logical evolution and extension of YouTube, which has further given rise to TikTok. But unlike TikTok, Shorts has a few features that it can take benefit from. Among these features is the extensive audio library content, the greater scope for users to remix and create duets and stuff from scratch. Undoubtedly, you can't deny the experience of YouTube in terms of access to partnerships with the music industry and licensing.

Thus, keeping all these factors in mind, we'd like to conclude that both the YouTube Shorts and TikTok are great and considerable platforms for short video promotion. Still, we'd like to place YouTube Shorts in the upper place due to its global availability. Whereas TikTok is already banned in certain countries.

It also depends upon the audience base of the country as to which platform is in use the most. Suppose it's TikTok that people primarily use in a particular country or location where the brand wants to advertise itself. In that case, going with TikTok for short video promotion is better and vice versa.

Conclusion

So, this is our detailed overview ofYouTube Shorts vs. TikTok.

(Video) Which half-time dunk? 😂🔥 #shorts

Since YouTube wants its new platform to progress and stand a chance in front of TikTok, they will make Shorts a priority, and thus much more likely to promote it to a broad audience.

As we step further into the year, it is yet to consider which short-form video platform will be popular among the creators, marketers, and consumers.

FAQs

Are short videos better for TikTok? ›

Based on this data, we can conclude that it's probably best to keep your TikTok videos between 21 and 34 seconds if you want the best results. As always, however, rules are meant to be broken. Feel free to experiment with different TikTok durations and see what works best in your niche.

Do shorter TikTok videos get more views? ›

Even though TikTok videos can be up to 10 minutes long, it's still a good idea to keep your content to a minimum. With shorter videos, viewers will most likely watch till the end or even on repeat.

How can I increase my TikTok likes? ›

How to get more likes on TikTok
  1. Hook your viewers in the first 2-3 seconds. ...
  2. Use hashtags to reach a wider audience. ...
  3. Stay up-to-date on the latest trends. ...
  4. Use sounds to your advantage. ...
  5. Use captions. ...
  6. Collaborate and duet. ...
  7. Use TikTok's effects to enhance your videos. ...
  8. Edit your videos with CapCut.
17 Jun 2022

How can I get 1k followers on TikTok? ›

Tips&tricks to get first 1000 followers on TikTok
  1. Customize your profile information.
  2. Use a good video file and editor.
  3. Be passionate, unique, and dedicated.
  4. Make specific, short videos.
  5. Post videos at the right time.
  6. Be regular, active, and respond to comments.
9 May 2022

How many views do you need to make money on TikTok? ›

To start making money on TikTok:

You must have a minimum of 10,000 followers. Your videos must have 100,000 video views in the last 30 days. Your account must adhere to the TikTok Community Guidelines and terms of service.

How much you get paid on TikTok? ›

As for the TikTok Creator Fund, you can earn between 2 and 4 cents for every 1,000 views. This means you might expect $20 to $40 after reaching a million views. Learn more about the TikTok Creator Fund here.

How can I look smart in shorts? ›

Choose plain, dark-coloured shorts.

"The main trick to keeping shorts smart is making sure they're plain and classic, which means they don't have cargo pockets, logos or patterns, and they're made from twill or cotton rather than anything stretchy.

How many Tiktoks should I post a day? ›

But reaching a wide audience on TikTok is not just a matter of when you post. How often you post can also affect how your content is distributed on the platform (TikTok recommends posting 1-4 times per day).

What video type is best for TikTok? ›

MP4 and . MOV file formats, but . MP4 is the more universal format and the best for TikTok.

Are short videos more effective? ›

Because short videos have a higher retention rate, they perform better in terms of SEO and engagement. The shorter a video is, the more likely it is that viewers will watch it all the way through — which is the same as saying that fewer people will leave in the middle.

Why are short videos better? ›

Short-form video has even further accelerated the act of rapidly creating relevant content and “broadcasting yourself.” Short videos with music and filters make it easy for anyone to produce and share content—and even add special effects—so that technology is not setting the creator's limit anymore.

Why do people want cropped videos TikTok? ›

When someone asks for a crop on TikTok, it means that they want the user to reupload their video so it can be screenshot and cropped without anything covering the actual image – like the like and share buttons, the caption and the search bar at the top of the screen.

Why are TikTok videos so short? ›

The short turnaround was tailored to capture people's attention, perfect for quick consumption as they scroll through an endless stream of videos. In 2017, TikTok bumped up the video length to 60 seconds. That began to increase the amount of time people spend on the app. By 2018, TikTok had over 300 million users.

Do TikTok videos expire? ›

What are TikTok Stories and how do they work? TikTok Stories are short video clips that expire after 24 hours.

How long should short videos be? ›

Short-form video

Short-form videos are usually 1-3 minutes long — snappy enough to hold the average viewer's attention, but substantial enough to wade into more meaningful storytelling and deliver value in the span of the video itself.

Why are short videos trending? ›

Why is short form video content so popular? Short-form video content is so popular as it delivers much user-oriented value to customers in a short period of time. Brands actively use short-form video content in influencer ads and social media campaigns, behind-the-brand, and user-generated content.

What is the benefit of making TikTok videos? ›

A great feature of TikTok is that it allows users to repurpose content published by other creators, using the 'duet' and 'stitch' features. This means that businesses can effectively launch campaigns off the backs of other creators at a relatively low cost.

How do I remove watermark on TikTok? ›

The Watermark Remover – retouche is helpful if you want to remove the watermark yourself. From the app, select the video you want to edit. Select and drag to highlight the area with the watermark and tap on “Remove.”

What is TikTok story time? ›

“Story Time” Meaning On TikTok

Have you ever seen a TikTok video and wondered, how did that happen? That is essentially where "story time" comes in. When you see the phrase in a comment, it means viewers are requesting the creator explain the situation behind the TikTok or elaborate on parts of their video.

Videos

1. YouTube Shorts: The COMPLETE Guide!
(Justin Brown - Primal Video)
2. ANKLES 💀 #shorts
(House of Highlights)
3. 3 Level Dance Challenge vs Sofie Dossi
(Matt Steffanina)
4. Liv Harness vs Harlem Globetrotters 😨 #shorts
(GD's Highlights)
5. Masked killa 🎭🔥 #shorts
(GD's Highlights)
6. Respect
(Respect)
Top Articles
Latest Posts
Article information

Author: Terence Hammes MD

Last Updated: 03/05/2023

Views: 5622

Rating: 4.9 / 5 (69 voted)

Reviews: 92% of readers found this page helpful

Author information

Name: Terence Hammes MD

Birthday: 1992-04-11

Address: Suite 408 9446 Mercy Mews, West Roxie, CT 04904

Phone: +50312511349175

Job: Product Consulting Liaison

Hobby: Jogging, Motor sports, Nordic skating, Jigsaw puzzles, Bird watching, Nordic skating, Sculpting

Introduction: My name is Terence Hammes MD, I am a inexpensive, energetic, jolly, faithful, cheerful, proud, rich person who loves writing and wants to share my knowledge and understanding with you.